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Offline GergisKhan

Junior Member




"C8 H10 N4 O2"


« Reply #30 - Posted 2003-05-17 01:58:37 »

A couple of sites I visited describe the naming of a product/service in some interesting ways.  In one case, you can go for the direct route, where the name represents EXACTLY the product/service you are trying to describe.  "PressPlay" as a name for a music service is an example.

The other route is a nonsensical name, with strong emphasis on recognition, pronunciation, and so on.  For example, "Allegra" has nothing to do with the actual name of the medication, but since it is related to the word Allegro, which means to speed up, and Allegra is a sinus medication to alleviate sinus pressure, which makes people feel pretty darn slow, I can tell you... you get the point.

Marketers seem to be divided about the whole acronym thing.  Some suggest avoiding it like the plague, other suggest that it can sometimes work.

I was thinking to suggest that JAG might be an interesting name.  It is an acronym for Java API for Gaming, as LWJGL seems to be heading in that direction.  That's just my off the top suggestion.  Heck, you could use a fighter jet for the logo for it.  Pick an F14 or an SR71, they're my favorites.  Grin

gK

"Go.  Teach them not to mess with us."
          -- Cao Cao, Dynasty Warriors 3
Offline William

Junior Member




No Exit


« Reply #31 - Posted 2003-05-17 07:40:07 »

Quote
The other route is a nonsensical name, with strong emphasis on recognition, pronunciation, and so on.

I don't see the conflict here. "PressPlay" is a perfect name for recognition and pronounciation since it is vocally short and uses an alliteration to help people remember it. The only thing to avoid when picking a name that closely describes the product is to not get too generic. If PressPlay had called themselves Music Download Service, people would get confused and ask "What music download service? Kazaa? DirectConnect?". JAG is OK on its own, but "Java Api for Gaming" would make me wonder whether the person meant Java3D, GL4Java or GAGE.

Acronyms work when they form good proper names on their own, like CARE, MADD and Fiat (and JAG). Acronyms like IBM (and LWJGL) are just for companies that are really well known around the world and where everyone already naturally refers to them by the acronym (which happens because the whole name is too long), even then the choice to adopt a cryptic acronym instead of inventing a shorter strong proper name is questionable.
Offline GergisKhan

Junior Member




"C8 H10 N4 O2"


« Reply #32 - Posted 2003-05-17 14:07:03 »

By your own logic LWJGL suffers the same problem, William.  Nowhere in that acronym is OpenGL mentioned.  It just so "happens" that the last two letters are GL, so maybe the association is there, but if the library is going to be an acronym...

I do agree with you on the "not too generic" issues.

gK

"Go.  Teach them not to mess with us."
          -- Cao Cao, Dynasty Warriors 3
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Offline Tzan

Junior Member





« Reply #33 - Posted 2003-05-18 16:33:27 »

Another way to find a title is to put the letter J in front of something. Its usually done when making a java version of something that already exists. Game Libraries exist and this is a Java version. So,  JGL is ok but too generic. So instead of using "J" words you could put a "J" in front of a "GL" word. Then use "JGLxxx", capitalise the first three. There are alot of "GL" words in the dictionary.

JGLad
JGLade
JGLadiator
JGLand  (oops back to JUGS again Embarrassed  )
JGLitch   (maybe not that one either)
JGLob
JGLottochronology
JGLove
JGLow
JGLue
JGLutton
JGLutaraldehyde
JGLyph
JGLycosaminoglycan

Still lots of others I skipped over, take a peek in a dictionary.
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