Generating pre-game awareness

[zngga]

What do you all think about the best ways of creating awareness for a still-in-development title? As with most of my posts (that ask a question) I am not looking for a tutorial, but rather what you think... a 'general discussion'. I would think a well done website is certainly in the play book, maybe even some development material like videos or pictures. I wonder if public participation is a good way to attract a user base. What kind of participation could non-developers take part in... perhaps a simple suggestion 'box' is enough. I know some indie developers are going the way of development documentaries, and attracting potential users / customers that way. A strong social media presence certainly can't hurt! Anyway, sound off guys! What do you think?

[davedes]

Take a lesson from these guys:
http://blog.wolfire.com/