Sale through Affiliates?

[noblemaster]

I was wondering, how well those affiliate programs work? Do your affiliates contribute to a lot of sales? Or does direct marketing and sales (e.g. through PayPal) work better? After all, affiliates do not take that much money (?), however they are supposed to generate a lot of sold products?

I currently use automatic payments through PayPal - but it might be better to get an affiliate to help sell the product as well? Anyone?

[CaptainJester]

I think Steve Pavlina wrote an article on this very question.  Here is a link to one of his articles: http://www.gamedev.net/reference/articles/article1293.asp.  He has a bunch more on GameDev and also has a lot on his Dexterity Software site.

[princec]

We make about 10-15% of our income through our affiliates. Finding good affiliates is tricky though. You need to find affiliates that have a) high traffic b) quality traffic - their customers might actually be interested in your games and c) that actually try and promote your game instead of letting it languish on some sub-page.

One incentive we have for our affiliates is a very high affiliate cut - 40%, or about $8 on a game.

In the meantime though you might be confusing affiliation with payment processing. We use BMTMicro.com to process all our payments - very simple to set up. Go and try it out for yourself


Cas

Games published by our own members! Check 'em out!

[noblemaster]

Thanks for the info guys! So, unless the affiliate REALLY likes your product, it does not make much of a difference!

[princec]

Every little helps. There is the unseen benefit of extra exposure. Exposure on the internet is like sunlight for plants - without it your product just dies.

Cas

[davidjava]

Although I havent used Affiliate Marketing before  , but I know very well that there are ready made scripts available to handle the entire Affiliate Marketing Channel.

These scripts are mostly used on Gambling/Shopping related websites where a single online gaming/shopping website has thousands of affiliate partners associated with it.

Take the case of Amazon