Well....it's not perfect, but it's a sign of some kind of movement by Sun.
It's too bad they didn't start it three years ago...
Brevity is I think "less scary" for most of the general public though. It's funny because more people would probably download it not knowing what it is, then if they had instead posted some diagrams or documents explaining (in laymen's terms) what the JRE is.
It's kinda like explaining technical projects to non-technical managers...the more meat you give them, the more freaked out they get and want to involve more people in the decision making chain.